Philosophy:
E-Cloth believe in cleaning without chemicals. This is better for you, your home and the environment. It significantly reduces health risks around the house, with less chemicals it is better for families with allergies.

History and Origin:
E-Cloth was developed in the 1980’s when the technology of microfibre was applied to cleaning cloth’s. At 1/100th the width of human hair, the technology allowed for the removal of household dirt without the need for chemical spray liquids. Just water would suffice. This breakthrough allowed E-Cloth to produce a range, which is now over 30 products, based on the same principal. This UK based company has spread E-Cloth’s message around the world, and it is now sold in over 30 countries.

Why We Chose Them:
The E-Cloth is a great product, which uses 20th Century technology to help the environment in the 21st century. We are passionate about reducing chemicals in all our lives, and E-Cloth allows you to do just that in the cleaning of your home. They work fantastically, and all So Organic staff own at least one!

Who Would Like Them?
Anybody that cleans around the house. It saves money, and is great for the environment. Especially for men, it saves time when cleaning.

Certifications:
Not Applicable

Personal / Press Recommendations:
‘I am not really a person that enjoy’s cleaning, it is a bit of a chore. The wife is always telling me to wipe out the bath when I have finished. The E-Cloth is fab for this, as I can sweep it around the bath, and in one go it dry’s the bath! Not that I am lazy, but it is so quick!!.’ Stuart, So Organic, January 2010.