We're offering 10% off with code CELEB to all customers old and new to try and encourage more people to try organic products.

Also we'll be posting an organic tip every day on our Facebook and Twitter pages.

Finally if you're in the London area come and see us in our Greenwich store for free refreshments and 20% off this Saturday 11/09/10 between 10-12pm!

In the Daily Mail today, they quote that the most detailed research study of its kind has found that organic strawberries contain higher levels of anti-cancer nutrients than fruit sprayed with chemical pesticides. Naturally-produced strawberries also have a longer shelf life and a richer, more fruity flavour, according to the researchers. These findings add to a growing body of evidence that organic food is healthier than conventional fruit and vegetables. At So Organic, we know this already!

Here is what the Daily Mail said:

‘Dr John Reganold, who led the study at Washington State University in the U.S., said: 'We show that you can have high quality, healthy produce, without resorting to an arsenal of pesticides.'  Researchers analysed the taste, nutrition and quality of three strawberry varieties growing on 13 organic and 13 conventional farms in California, as well as 31 chemical and biological properties of the soil where they were grown. The organic fruit had ' significantly higher' levels of antioxidants - nutrients that mop up potentially dangerous and cancer-causing 'free radicals' in the body. They also last longer and have 'more strawberry in the strawberry', Dr Reganold reports in the journal PLoS One, published by the Public Library of Science. In blind taste tests, volunteers said they found organic strawberries sweeter and more flavoursome. And when they saw the fruit, they judged the strawberries from the organic farms to have a better colour. ‘

To all those people that criticise our belief that organic products are better for you, they better watch out...organic is back!

To help us understand how they work we need to understand a little bit about the skin.  The skin is primarily there to protect us from external influences and as such can take a real battering from the sun, heat, cold and pollution.  The skin has its own natural moisturisation system which contains water and oil, to keep itself at optimal condition it needs to maintain this; the external influences can upset this and cause the skin to become dry from lack of oils and or dehydrated from lack of water.  Skin can look grey, lacklustre and lack radiance; in the worst case it can become tight and inflamed. Many fine lines, wrinkles and the first signs of aging are caused by dehydration and can become permanent if we do not tackle them early. 

 All skin types are subject to dehydration and it is not all about drinking more water.  Increasing fruit and vegetables that hold lots of water like melons or cucumbers is just as important, as is reducing diuretics like coffee and alcohol.

On the skin serums are the perfect combination of water and oil in a light emulsion, specifically designed to deliver a hit of concentrated nutrients and water to tackle all those dehydration symptoms. Many contain the magic ingredient Hyalauronic acid, which holds water on the skin and drip feeds the skin throughout the day, the perfect antidote to extreme dehydration.  Because a serum is such a light texture we apply them to cleansed skin in a gentle pat and roll method then apply a moisturiser over the top to seal in the nutrients.  They are suitable for all skin types and can be used every morning and evening or just once a day ideally in the morning.  Our bestselling Trilogy Nutrient Firming Plus Serum has an amazing texture and also includes brightening ingredients to restore radiance.

Extreme dryness in the skin can be caused by sensitivity, over exposure to the sun or cold or simply that your skin naturally produces less oil.  A moisturiser that combines lots of rich plant oils and water is perfect for the day to protect and nurture, at night we recommend a facial oil to provide deep nourishment.  The Neal’s Yard Remedies Organic Orange Flower Facial oil smells amazing and really tackles dry patches and lack or tone in the skin with its antioxidant Pomegranate oil and soothing Evening Primrose oil, just a few drops instantly de stresses skin.  Apply to cleansed warm skin for a deeper penetration of the nutrients and spend a few minutes massign it in with firm upward strokes.

The ranges uses masses of food based ingredients some of which are based on superfoods like goji berries and pomegranate, great on your plate and also on your face!  Our hero products are the amazing Skin Glow Body Cream, a natural gradual fake tanner which leaves skin super soft and radiant, use it to prolong your summer tan.  The Gentle Cleansing Melt can be applied to damp skin morning and evening, it removes dirt and make up gently, skin never feels tight and we noticed it really improves skin long term.

It is not just what goes in to her products that Laura is proud of, her packaging is made from old milk bottles in the UK and is fully recyclable, they also look great in the bathroom, are light enough to take on holiday and to the gym. Organic is certainly evolving!

However, strong detergents like sodium lauryl sulphate (SLS) can strip away too much of the skin's natural protective oils, leaving it dry or irritated.

Those with sensitive skins should really consider whether much of their sensitivity is caused by these harsh foams and avoid them altogether. Babies and children’s skin, which is much more vulnerable than adults can often become dry and inflamed if used frequently.

These foams are also non biodegradable in the water supply,  ending up in rivers and the sea.  We really do not know the long term effect of this but it seems such a shame to damage our wonderful sea life for a foamy bath!

At So Organic we only sell products that combine specially chosen plant based detergents from coconut or sugar so that they complement one another, giving an effective yet skin friendly cleansing action.  They do not foam as much as the synthetic detergents but still give a nice foam, so you can wallow in your bath with a clear eco conscience.

At So Organic we have had a busy 9 months.  As I am sure you have noticed we have been building a new website with more customer focused features and giving you even more information on our ever growing range of products.  Our regular newsletters contain fantastic offers from our suppliers and tips and ideas to help you live a more holistic lifestyle, if you have not signed up yet we really recommend it.

Our little shop in the market in Greenwich has been transformed in to a glamorous new eco lifestyle store in a more central location, many of our most loyal customers have made a special trip to see us and have not been disappointed,

if you want to try a new shade of lipstick or get expert advice on your skincare routine we are always delighted to help.

The launch of our treatment rooms in our airy basement was a huge effort but has proved incredibly popular,  finally you can get natural and organic treatments in luxurious surroundings from a pedicure using natural nail varnishes to a facial using your favourite natural products. All this and our towels and cotton wool are all organic too.

Behind the scenes we have been trying hard to improve our Customer Services with a new computer system and strict targets to improve our service to you, let us know how we are doing.

Finally we have been reviewing our range of products, we have been researching the latest brands to give you the very best in the ever growing organic and natural market place. Some brands have been replaced with new and improved ranges using the latest ingredients and techniques but only after extensive testing by us, we only recommend and stock the products we truly believe in and so those who make it through our stringent criteria will really perform for you.

We have lots of exciting plans for the future so watch this space.