"It's about showing that groups not specifically set up to tackle climate change are determined to protect the environment. There's a huge coalition building against coal plants. Faith groups, development groups, politicians of all shades, scientists and thousands of ordinary people are standing up and saying no to new coal." Joss Garman, a Greenpeace spokesperson on the Rainbow Warrior, told the Independent last weekend.
Have a peek at the short film's (titled A World Without Jam) the WI have released and you'll see this 93 year old organisation is on to a good thing. Their aim is to Stop Climate Chaos by building a massive coalition to create a strong public mandate for political action to stop human-induced climate change. With over 200,000 members already they're off to a good start.
If you'd like to join your local Women's Institute visit their website.