![hollywood-green](http://www.soorganic.com/blog/wp-content/uploads/2009/08/hollywood-green-300x171.jpg)
A UCLA study in 2006 called Sustainability in the Motion Picture Industry found that the ecological impact of the Californian film and TV industry lay only behind the petroleum and aviation industries. The Age of Stupid confessed it's total carbon footprint in its closing credits at 94,270kg of CO2 which is about the amount created by eight Brits per year.
Huge lighting rigs, massive energy consumption from generators required on location, heavy diesel-guzzling trucks for transport and all the excesses that surround the charm of the industry; Hollywood doesn't tread lightly.
What are they doing about it? Warner Bros and 20th Century Fox are apparently on it. Green Power generators that run on ultra-low sulphur diesel and sustainably sourced soya bean; the world's first high powered low energy LED lighting system; and an eco digital cine camera that is film and tape free are just some of the ways Hollywood are hoping to green up.
![cameron-diaz-vogue-june-2009](http://www.soorganic.com/blog/wp-content/uploads/2009/08/cameron-diaz-vogue-june-2009.jpg)
Film is the perfect vehicle to get the eco message to a wide audience. The higher the standard of quality of production and the more poignant and captivating the script the more likely people will take notice... particularly if its own green credentials are modelling that message.
The more movies that get people to care to the point of acting upon their sensibilities, the healthier our planet will be.