
According to MoneyExpert.com a Virgin Money study found ‘80 per cent of green shoppers remain committed to ethical purchases, even though it means adding an estimated £12 to the monthly food bill.' These figures highlight that on the whole we are prepared to make sacrifices for the sake of the green movement.
With more people interested in the sustainability agenda and plenty of coverage in the media companies are pushing their green credentials more than ever. If the cost of carbon and other non-eco friendly activities are one day incorporated into the cost of products we may just end up paying less to support our eco/health conscious lifestyles.
Would it be terribly naïve of me to believe local and organic products could turn the economy around?