When you take a closer look at your makeup bag, the ingredients to be precise, what do you see? Parabens, mineral oils and synthetic fragrances are some undesirable ingredients you may find, unless of course you have already made the switch to organic makeup.

When freshly applied, and as it wears off during the day lipstick is likely to be ingested by even the most careful women. Conventional lipstick contains coal-tar which has been identified by the World Health Organisation as carcinogenic. Other ingredients found in lipstick that may present a risk to your health are parabens, synthetic oils, petroleum-derived waxes and chemical preservatives, all of which you might want to avoid if you're not comfortable with polluting your body. Environmentally and health friendly lipsticks contain natural ingredients such as plant oils (ie jojoba) and vitamins (ie Vitamin E to keep lips moist).

Mascara and eyeliner can be risky as these are applied so close to the delicate skin on the edges of the eyelids. Conventional mascaras contain petrolatum, which can make lashes thinner over time. Also to prevent running laquer (found in paint) can cause lashes to fall out over time.

Eyes shadows and blushes are perhaps the safest conventional form of make-up as most are powder based so are not easily absorbed by the skin plus they're only used on a small area of the face. Still, the natural alternatives that use colours derived from natural mineral pigments are better.

Organic ranges include all the beautification makeup products available on conventional beauty counters including mascara, eyeshadow, eyeliner, lipstick, lipgloss, lip liner, foundation, concealer, powder and blusher.