You'll never look at dinner the same way again say the creators of the new movie Food Inc.

Filmmaker Robert Kenner lifts the lid on the food industry. ‘There is an illusion of diversity in the supermarket'. The film highlight the fact that it's only a handful of corporations that control the food supply often putting profit ahead of consumer health, the environment and the livelihood of farmers.

Faster, fatter, bigger, cheaper - that's the attitude of the huge agricultural companies says Food Inc. Bigger breasted chickens and herbicide-resistant soybeans but at what cost? Food Inc examines how regulatory agencies in the US like the USDA and FDA are allowing the big organisations to conceal what's really going on with our food before it hits the dinner plate. The film also looks at what effect this is having on our health and planet.

‘We've never had food companies this powerful, ever, in our history,' points out Eric Scholosser (Fast Food Nation) one of the experts interviewed in the film. Michael Pollan who wrote ‘In Defense of Food: An Eater's Manifesto', also features in Food Inc.

‘The average consumer does not feel very powerful. It's the exact opposite. When we run an item pass the supermarket scanner we're voting, for local or not, or organic or not.'

Too right we say. How do you vote?