We know up to 60% of what is applied to the skin can be absorbed. But during pregnancy a woman's skin is more sensitive to outside influences ie body lotions, perfume, synthetic pollutants like the chemicals found in household cleaning products etc. This is partly due to hormonal changes and partly due to the stretching and thinning of the skin as the baby grows. So what can you do for your (or your partners, sisters, friends) skin to ensure the pregnancy is as natural as possibly can be?

Firstly, you can start by scrumaging through your laundry and cleaning cupboards for items that are packed with toxic chemicals. Ecover, Alma Win and Bentley Organic are a couple of companies that make more natural options for mummy to be.

If there was ever a time for a woman to pamper herself with organic beauty products it is when she is expecting. A good massage (try using Mother's Massage Oil by Neal's Yard), a relaxing bath (the Prenatal Bath Soak by Natalia will soothe), and a good anti-stretch cream (like Bump Butter by Essential Care) are vital for help mum to be comfortable and as natural as can be during her pregnancy. If you're buying for someone else Natalia's Pregnancy Relaxation Box with an organic cotton flannel, Prenatal Bath Soak, Morning Sickness Ease and Prenatal Body & Bath Oil is a beautiful gift.

What else touches the skin? Bedding or clothing almost all day everyday (except whiles bathing of course!). It's now very easy to find bedding made from organic cotton and thankfully (on behalf of all the eco chic yummy mummies out there) more designers than ever are using natural fibres for their fashion savvy creations. Liv Waffle Robe is a popular choice for mum's hospital bag.