Now that the season of indulgence has slipped away (not so quietly - it's left me with a pud belly) it is time to re-boost and cleanse our bodies. If you spent beyond your budget last month, given we're amidst a credit crunch it's understandable if you're hesitating in the market over whether to buy organic or not organic. If you're an organic-ite at heart, but are finding it hard to see the wood for the trees for monetary reasons, here are a few reminders of why we should keep faith in the organic cause and support the farmers and producers that bring us organic food and products.

Better for us. A £12m, four-year study undertaken by Newcastle University found that there are more antioxidants and less fatty acids in organically grown plants than conventionally grown plants. That means more beneficial ingredients in everything from the organic beauty products to the organic baby wipes, and more nutritional organic food produce.

Better for the earth. Conventional farming methods have more of an impact on wild life and natural ecosystems through the pesticides they spray and the intensive methods they use. Organic and biodynamic farming creates less pollution and less waste. Organic farming is kinder on soil, employing more sustainable practices that include crop rotation, ooh, and fewer chemicals!

Better for the animals. Strict animal welfare standards apply in the organic industry. Compassion in World Farming found organic farms met between 11 and 14 of a 15 criteria study for animal welfare, whilst conventional farms scored between 4 and 7.